NatWest Twitter Fail?

Having worked to bring Barclaycard into the world of social media I was gob-smacked when I saw this tweet from what appears to be NatWest’s offical Twitter account; although it isn’t a verified account I hasten to point out.

Amazing, even for NatWest.

How they choose to respond to this will be very telling. If they have a social media strategy does it include damage limitation plans? Only time will tell.