Notes From Afar

Tag: Web Apps (page 1 of 1)

Monetising Twitter Trending Topics

Trending TopicsI don’t like or normally use the term “monetise”, but it is the big question hanging over Twitter; how are they gonna make money from this thing?

We saw last week that Twitter have secured another found of funding described as “significant”, and so we assume that at some point these investors are going to want to see a return.

Many ideas for how Twitter might monetise the service have been put forward: paid accounts, premium accounts for brands and companies, advertising on the page, advertising in Tweets etc. But I have another thought about how Twitter might be planning to integrate advertising or paid content.

In the sidebar of the of a Twitter user’s homepage is a trending topics panel which shows the topics, keywords or hashtags being tweeted about most at that point in time. Clicking on one of these takes you to a search for that term or keywords which can be updated as new tweets appear.

Clicking on the trending topic ‘iPhone’ this morning I went to the usual list of tweets but then noticed this new, at least to me, content at the top explaining why ‘iPhone’ was a trending topic:

Results

I’d not really got why Twitter had added trending topics to the site as it just seemed to be a tool for spammers to piggy back upon, but once you see this explanatory content it starts to make a little more sense. I can see this easily becoming advertising (Google keywords anybody?) or paid for content: each use of the word iPhone could be a link to Apple.com for example. This would allow Twitter to start to generate revenue from the service and without a negative impact on the user experience. Interesting…

Of course this would make trending topics even more of a spam magnet and doesn’t address the large number of users accessing Twitter via other clients and applications, but it does point to a potential approach for Twitter to start making money.

What do you think?

2008 Review

Yes, it’s that time of year; time for another of those unoriginal and I’m sure largely unread review posts. So without further ado I give you my review of books and music for 2008.

Books

Since I stopped commuting by train my reading time has reduced markedly; I try to read at night but invariably leave it too late and manage just a few pages before I can no longer keep my eyes open. I’ve also found difficulty remembering what I have, in fact, read this year; I think in 2009 I may keep a record of the books I read; both out of interest and to make future posts of this type easier.

Anyway to my top books of 2008 in chronological order:

Let My People Go Surfing

Let My People Go Surfing by Yvon Choniard
This book surprised me; I was expecting to find it interesting and even enjoyable, but I didn’t expect it to make me think deeply about how we work and the impact business and consumers are having upon the environment.

I wrote about the book at the time I read it, and there is little to add now except that when I was recently asked for suggestions for our CEO to improve the culture at work I simply suggested that he read this book; in fact I offered to lend him my copy.

So far he hasn’t asked to borrow it…

The Long Tail by Chris Anderson
It feels as if the term ‘long tail’ has been around forever but was coined by Chris Anderson in a Wired article in 2004.

The Long Tail

Wikipedia succinctly describes the long tail as “the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items, each in relatively small quantities.”

In essence online retailers need not focus solely on the top sellers in the way that physical retailers, with finite shelf-space, have had to: there’s money in the long tail.

Chris Anderson goes into much more detail in his book describing the background and applying the principle to a number of online businesses; in fact my main criticism of the book is that it feels repetitive at times.

My other criticism would be concerns over the the validity of the long tail concept and its application to online retailers following an article in The Times earlier this month: Long Tail theory contradicted as study reveals 10m digital music tracks unsold in which Chris Anderson himself says “[the researchers] had found a dataset in which the “long tail” principle did not apply”.

This not withstanding it’s still an interesting read for anybody involved in online business.

Upgrade Your Life by Gina Trapani
It’s a ghastly title, and not the kind of book I normally read but Upgrade Your Life has actually been jolly useful.

I think that its subtitle of The Lifehacker guide to working smarter, faster, better describes the content much better and makes it sound far less like a dodgy self-help book.

I used to subscribe to the RSS feed for Gina Trapani’s LIfehacker site, but felt the majority of the tips were for Windows computers so stopped. When I recently bought a Windows PC I subscribed again and found the content to be much less Windows focussed.

Having said that my reason for buying to book was to get up to speed on ways to use my XP netbook in conjunction with my iMac but I will happily admit to have found a wealth of useful hints, tips and hacks beyond my computers; many of which I have adapted and adopted.

Being a fan of cloud computing and web apps I particularly like the focus on utilising the many excellent and often free online tools available; especially those from Google.

Again, well worth perusing.

Northern Lights by Philip Pullman
I watched and enjoyed The Golden Compass, the film based upon The Northern Lights book, loving the wonderful world created within the story. Feeling that as with so many other film adaptations of a book this was likely to be a much better book than a film I bought the whole His Dark Materials trilogy.

I wasn’t prepared for just how much better the books are than the film they are fantastic. In comparison to the book The Golden Compass is a simplified glimpse of the world of His Dark Materials. I was surprised how different the film was to the book with significant plot and character alterations.

Pullman’s writing is, I think, excellent. There is a key scene in which the heroine Lyra finds a boy that has been separated from his daemon; a devastating thing to happen in her world. In the film this scene merely moves the plot along, but when I read the same passage in the book I had tears in my eyes; it was wonderfully written and very emotional.

I’ve just finished the second book in the trilogy The Subtle Knife and it too is superb adding even greater depth and ideas to the world of His Dark Materials.

I look forward to reading the final book of the trilogy The Amber Spyglass: my first book of 2009.

Music

My reading may be reduced but my consumption of music is as high as ever which is why I was a little surprised to find how few new albums I have bought this year. I’m not sure if there have been less albums released this year, if there have simply been less albums of interest to me or perhaps more likely I’ve been busy exploring the world’s back catalogue.

I’m a big Last.fm fan and there’s a great web app called LastGraph that can create visualisations of your listening over a period of time you specify. Here’s my my listening for 2008:

Last.fm 2008

It’s also interesting that my two most listened to albums of 2008 were also my two best albums of 2008:

Most Listened to Albums 2008

Syncopated City by London Elektricity
My lovely wife first heard a track from this album on Radio 6, and suggested I have a listen as she thought I might like it; little did she know what she was starting.

I’ve always liked drum and bass but never really got into it in any big way as every time I tried to find new tracks and artists they were always to manic for my tastes; which in drum and bass terms was Goldie and Roni Size and Reprazent – very old school.

London Elektricity is just my cup of teas however, and through the excellent Hospital Records podcast, produced by Tony Colman who is London Elektricity, I’ve learnt that the drum and bass I like is called fluid drum and bass.

Needless to say I have also bought London Elektricity’s first two albums: Billion Dollar Gravy and Power Ballads, and through the podcast and my new Twitter friend @subvee have found more great drum and bass from Logistics, Randomer, Mistabishi and more. I’m particularly looking forward to Mistabishi’s new album in 2009.

Seventh Tree by Goldfrapp
I’ve loved Goldfrapp since their first album Felt Mountain or more specifically Lovely Head the first track I ever heard from them.

I’ve bought all of their albums since, but not felt they quite captured the brilliance of Felt Mountain until Seventh Tree which is, in my opinion, their best album to date.

Seventh Tree is more mellow than the preceding album Supernature; it feels analogue where Supernature felt digital. The tracks are simpler, using more real instruments than electronic, and focussing on Alison Goldfrapp’s incredible voice. Particularly great tracks are A&E, Road to Somewhere and Happiness.

A&E and Happiness also have brilliant videos.

A fantastic album which I recommend to you as a new year treat.

So there we have my listening and reading highlights of 2008; here’s looking forward to 2009.

Happy New Year

Google Adds Tasks to Gmail

You may have seen the news that Google has added a tasks application to its Gmail email service.Well the even better news is that since they recently added Google Labs to Google Apps email I get to play with it also.

I’ve tried a number of task apps over the years and not found one that I could stick with and met my varied but rather basic needs but tasks from Google looks promising.

I like that it is in my email but can also be “popped out” to float as it’s own window.

I like that because it is web based I can access from both my iMac and my Samsung NC10 running XP.

I like that you can easily make an email a task; most of my tasks seem to arrive via email.

I really like its simplicity: tasks, sub tasks, due dates and that’s about it.

I rather hope that Google don’t develop it much further than this, but if they do they make new features configurable. I’ve been put off other task applications by the complexity or multiple stages of simply adding a task and would hate to see that happen here.

Additions I would like to see are:

  • the ability to view and edit tasks from my iPhone
  • a “quick add” function like that found in Google Calendar
  • some kind of self-contained tasks view which could be off-line via Google Gears

I love the almost constant upgrades and additions that Google makes to its services such as Gmail, Docs, Google Apps etc. particularly when you consider they are all free.

Helvetireader

Jon Hicks has just launched Helvetireader a wonderfully minimalist yet superbly usable theme for Google Reader.

I’ve used Google Reader as my RSS application of choice despite it’s rather cluttered and ugly interface; I mean what is it with Google and pale blue?

Anyway, I’ve tried the Better GReader plug-in and a few other themes but none really worked for me; that is until now.

Helvetireader is frankly beautiful. It makes the news articles the focus of its design and removes all of the cruft and extraneous clutter that the Google Engineers have added.

Jon says:

I was going for minimal, inspired partly by Times, a newspaper style RSS reader, and the postcards that came with the (Deluxe!) Helvetica Film DVD.

He has succeeded wonderfully; although I now wish I’d bought the Deluxe version of Helvetica.