Notes From Afar

Tag: Advertising (page 2 of 2)

Product Placement Gone Mad

I saw the new Fantastic Four film last night which was pretty good.

There was the usual blatant product placement all over it but one piece just left me open mouthed. Mr Fantastic builds a very funky FantasticFourmobile, flying, jet, ship thing which has a Dodge grill and Dodge seats. WTF?

Yes, Dodge as in the shit American cars – sorry the Charger was a LONG time ago. Why, would “the greatest mind of the 21st century” do that?

Update: Saw this over at filmwad.com – now product placement itself is film news.

Perfect Advertising?

In case you hadn’t realised my previous post Just when I thought I was over you was an ode to the iPhone.

Signals vs. Noise has a very interesting post in which they say that one of the iPhone adverts is “perfect advertising”.

You know what they could be right.

I was very definitely over the iPhone until I saw those adverts but even more interesting and significant was the reaction of my 5 year old daughter who happened to be in the study when I watched them earlier today.

Her reaction?

“wow that’s cool”

“it’s got no buttons”

“you’re computer does that” (referring to Coverflow)

I found it interesting because she is going to be the target audience for future iPhones and those the seek to copy it. She accepted the the idea of a “buttonless” phone instantly and without question. She seemed to grasp how you could interact with the phone as quickly.

In the very near future we could have a generation that has never used a phone with buttons… cool.