I was saying just the other day that I couldn’t remember the last time I’d seen a really great advert. Well I’ve just seen the best ad I’ve seen in a long time: Write The Future from Nike.

Sure it’s a huge budget epic full of over-paid footballers, but it captures the passion and the nail biting tension of the 90th minute brilliantly.

As a friend used to say “it only takes a second to score a goal”.