I’ve finalised the outline for the Social Media Strategy round table I’m chairing for IBDG next year and I’m pretty excited, I think this will be a great session.

Web 2.0 Innovation: Engaging With the Online Community in a New Way

Evaluating the value of using different  social media techniques to engage and interact with customers and potential customers:

• Social networks
• Social bookmarking sites
• Blogs
• Wikis
• Video / podcasts

Understanding the key social media formats your customers are engaging with

Working within a customer centric environment where the customer is in control

Selecting innovative  techniques that support your marketing objectives:

• increasing website traffic
• thought leadership positioning
• customer insight

Determining how large scale organisations can successfully tap into social media

If you interested in joining me at Digital Insights 2009 please call Leo Codilla at IBDG on +44 7500 119 704