I took this photograph before I went on holiday.
This morning, just a few weeks later, I was struck by how much lower the sun is in the sky.
Summer is gliding away.
When summer gathers up her robes of glory,
And, like a dream, glides away.
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Aged To Perfection
I’m fascinated by this wonderfully worn iPhone, simply because it is so very different to my iPhone and other assorted gadgets. I upgrade often, and I’m an inveterate case buyer, so my gadgets seldom look used.
This iPhone has character, and its own unique identity; like a beautifully worn piece of furniture where every scratch, nick and mark tells a story, and I love it.
Via Object Oriented
Gaining The World
“What good is it for man to gain the whole world, yet forfeit his soul?”
Cafe Eterno – Covent Garden
Mac Back
It says so much about the obsessively beautiful design of Apple products that even the backs of their products look this good.
Via Simple Desks.
Any Conscious Entity
“I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.”
HAL 9000
Windows Phone 7 – Really?
Does any of this look familiar to you?
I have to admit it does to me. Of late I’ve become more and more aware of how frequently I check various social networks and apps on my iPhone.
Oddly I’ve found it’s the times I didn’t have the phone with me that made me most aware of when I would have checked it. It’s almost unconscious; standing in a queue – reach for the iPhone, waiting for the kettle (at work not home) to boil – reach for the iPhone. I have clearly formed a habit.
On a recent day out I hadn’t charged my iPhone and so my use of it was dramatically limited. My wife commented that it was “nice to have me there” and I could only agree – it was much more relaxing and rewarding to fully “be there“.
But I digress. I clearly fully recognise the the syndrome this advert describes, but I don’t see how it works to promote a new smartphone. I’ve read that it is targeted at non-smartphone users, but don’t see how will highlighting behaviour that is a potential annoyance to that audience will encourage them them to buy a smartphone, and quite possibly become a heads-down smartphone user.
That being said – it is a great ad.