<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Fuel for Thought</title>
	<atom:link href="http://www.davidhughes.org/fuel-for-thought/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.davidhughes.org/fuel-for-thought/</link>
	<description></description>
	<lastBuildDate>Mon, 07 May 2012 18:22:23 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
	<item>
		<title>By: David Hughes</title>
		<link>http://www.davidhughes.org/fuel-for-thought/#comment-23</link>
		<dc:creator>David Hughes</dc:creator>
		<pubDate>Fri, 20 Jun 2008 11:28:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidhughes.org/?p=210#comment-23</guid>
		<description>@Gareth - Thanks - banana phones for all I say!

I think it&#039;s down to the sponsor how they use their sponsorship. Microsoft just aren&#039;t imaginative or empathetic to their audience, ironic at a conference all about having a genuine conversation with your customer.

The typical audience at these conferences is a Mac toting creative so you have to wonder why Microsoft continue to sponsor these events but they do and I think by doing so in such a heavy handed way they are doing more harm than good.

When you have comments on Twitter such as &quot;make the bad man stop&quot; during the Microsoft slot at Future of Web Design you have to wonder what their business goals for the sponsorship are.

See you at FUEL next year or may Future of Web Apps?</description>
		<content:encoded><![CDATA[<p>@Gareth &#8211; Thanks &#8211; banana phones for all I say!</p>
<p>I think it&#8217;s down to the sponsor how they use their sponsorship. Microsoft just aren&#8217;t imaginative or empathetic to their audience, ironic at a conference all about having a genuine conversation with your customer.</p>
<p>The typical audience at these conferences is a Mac toting creative so you have to wonder why Microsoft continue to sponsor these events but they do and I think by doing so in such a heavy handed way they are doing more harm than good.</p>
<p>When you have comments on Twitter such as &#8220;make the bad man stop&#8221; during the Microsoft slot at Future of Web Design you have to wonder what their business goals for the sponsorship are.</p>
<p>See you at FUEL next year or may Future of Web Apps?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Gareth Brown</title>
		<link>http://www.davidhughes.org/fuel-for-thought/#comment-22</link>
		<dc:creator>Gareth Brown</dc:creator>
		<pubDate>Fri, 20 Jun 2008 11:08:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidhughes.org/?p=210#comment-22</guid>
		<description>Hi David, great write up on the fuel conf, i found myself agreeing with most of your points, especially the lows (wish there was a more fun way that the sponsors could get their message across).

Again i agree with your point on this blog post to.. and so we will be installing banana and red flashing bat phones in to our new office.</description>
		<content:encoded><![CDATA[<p>Hi David, great write up on the fuel conf, i found myself agreeing with most of your points, especially the lows (wish there was a more fun way that the sponsors could get their message across).</p>
<p>Again i agree with your point on this blog post to.. and so we will be installing banana and red flashing bat phones in to our new office.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

