Archive For January 2014

The Apple Macintosh celebrated its 30th birthday this week. Having visited the National Museum of Computing at Bletchley Park yesterday this short film from Apple feels even more pertinent.

I’ve talked before about the distraction of the many elsewheres your smartphone tempts you with. Well it seems that Wolff Olins have come up with a ‘hardware solution’ to this modern day challenge in the form of Higby:

You’re fucking swimming in everyone else’s moments, likes, and tweets and during these moments of consumption you are coming to believe that their brief interestingness to others makes it somehow relevant to you and worth your time. — Michael Lopp