It makes such a refreshing change when a company a) has a personality and b) feels able to express that personality in their communications with their customers.
I recently ordered the new Thomas Dolby CD and DVD from CDbaby.com and just received this fantastic email to let me know they had shipped.
Subject : CD Baby loves [...]

The ‘new’ Beatles album Love was released today. Of course, it’s not really a new album but a collection of classic Beatles songs that form the soundtrack for the new Cirque de Soleil show in Las Vegas of the same name.

Disappointed? Don’t be… this is no ordinary compilation album.
This is the Beatles as you have [...]

I met up with a friend last night for quick drink after a meeting in London. The drink was sadly too quick but very pleasant nonetheless.
However, the real event of the evening was catching a bus to the station… This probably sounds silly, but I realised that in all the time I commuted to London [...]